We make beer and do decent things with the money you spend drinking it


About us

We make all our beer in East London, and a proportion of every sale goes to organisations supporting sustainable water solutions in the developing world.

James founded Pretty Decent following a career in the charity sector. Working with a wide range of organisations, he developed a passion for raising money to effect change. Pretty Decent combines James's love of beer with his philanthropic expertise. 

Having started out by making beer in the corner of other breweries, we recently moved into our very own arch in Forest Gate, East London. We brew an increasing range of beers. We aim to build on local feedback, and years of recipe testing to keep making simple, sessionable beer. We then serve it at the weekends directly from our brewery.

We grew up on two simple rules – make beer that is sessionable and accessible.

That means no names, just a clear indication of what style you’re drinking, what went into it and where the money goes.

Of course, we spend a huge amount of time nerding out on our recipes and are ecstatic at the chance to be producing these in our own place – so of course come let us bend your ear about what we have planned.

The beer


Pale Ale

Hops: Chinook, Cascade, Sorachi Ace
ABV: 4.5% 

Our very first brew in Forest Gate. Following a year of development, we devised this combination of a simple British grain bill, paired with American style hops.

India Pale Ale

Coming soon.

The second of our core beers, designed to be enjoyed as part of a session alongside our Pale Ale.

A greater use of toasted malt makes this beer a little stronger, with US style hops providing a refreshing flavour.

Session Pale Ale

Coming Soon.

Again, we’re keeping it simple with this one.

It features a clean malt base and a single hop. There's not much more to say – other than it’s most definitely sessionable!

Get in touch

We love having people come and poke their noses into our tanks! And it’s even better if you stay for a beer…

The taproom should be opening regularly very soon – look out for news of this and our open days.  


Email james@prettydecentbeer.co
Telephone +44(0)7825 381 346

Pretty Decent Beer Co
Arch 338 Sheridan Road
E7 9EX


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