We make beer and do decent things with the money you spend drinking it
We started The Pretty Decent Beer Company in order to leave an impact. We wanted to make the best beer we could, and do some decent things with the money spent drinking it.
So in our first year, as we were finding our feet, we felt it was important to give back. From day one we wanted to ensure we donated something from every beer to causes we thought make the world that little bit better. 15p out of a pint isn’t going to change the world, but it all adds up to being a Pretty Decent thing to do.
We’ve started with making sure that money from the beer we make goes to where it’s needed – that means funding sustainable solutions for access to safe water and sanitation around the world. Water we are fortunate to have access to freely.
But, as we grow and move into our 2nd (!) year – that question ‘what else?’ raises its head. And we’ve got to answer it. This is an attempt to start that answer.
We want being Pretty Decent to be at the heart of everything we do – and it doesn’t stop with a donation. It means many other things – stuff we’re going to start shouting about. And stuff we hope you give a few seconds thought to as you sink a beer.
It means being inclusive and diverse – to all that come through our doors, but also reaching out to people outside of our traditional circles. This is creating a space to drink that’s accessible and friendly to all walks of life, not becoming to tailored for particular crowds and ensuring we work with people who challenge our views.
It means being honest – with what we’re trying to achieve, with where the money people are spending on our beer is going, and ensuring our pricing is transparent, justifiable and ultimately fair. It means ensuring that as we are growing, we are a fair employer paying above the ‘bottom line’ making sure it’s a reasonable place to work and ensuring that even in the start up stage we don’t cut corners. It’s not enough to be a living wage employer, we need to be an employer that allows people to truly live their lives.
It’s about being local – ensuring the taproom is a hub for local groups, that people truly see as a positive influence in the neighbourhood – that we care for local causes as well as support others in their fundraising efforts for their goals.
It’s also about being global – we’ve got to look beyond the pocket of our small corner of London, and speak out for causes we, and others, care for. It’s not enough to be a ‘local’ business – we should be helping to provide clean water for developing nations. It’s not enough to be part of the London beer movement – there’s more to care for in the world than yeast strains and ‘hop bombs’ (though we’ll of course continue to create the best beer we can), and we’ve got to have perspective in everything we do.
And it’s about listening – to the individual who comes to the bar, to the local resident who gets in touch, to anyone who wants to share their views. We want to challenge our blindspots, and those in the communities we exist within. And to do that we’ve got to listen.
This is our starter for 10 – values that will guide everything we do. But it’s by no means exhaustive.
We want being Pretty Decent to mean many things to many people – to keep ensuring we look outwards, don’t get too pleased with ourselves, don’t stay in our bubble or echo chamber and to keep trying to ask the question ‘what else can we do?’
We have a core set of values we will adhere to, and as we look to grow we want to keep ensuring that we are able to connect with those who care to leave the world a little less shitty than when they found it. And ultimately it’s good to have a few beers with some Pretty Decent folk - so come and have a beer to help us along the way.
We started The Pretty Decent Beer Company with two simple rules – make beer that is sessionable and accessible. That means no names, just a clear indication of what style you’re drinking, what went into it and where the money goes. Of course, we spend a huge amount of time nerding out on our recipes - brewing our core beers again and again whilst making small tweaks to our recipes - all so that we can bring you the tastiest beer possible.
We brew everything out of our arch in Forest Gate and have recently tripled our capacity. This means that we can brew more beer, more consistently - and the beer is tasting better than ever.
We are always keen to work with new ingredients, and seek to ensure that everything we source is of the highest quality. Where possible, everything that goes into the beer is naturally produced. Like many small start-ups, it can be a challenge to stay on top of your supply chain - and we admit that we can’t control everything right now at our size, but we are committed to making beer as ethically as possible.
Our Core Range
American IPA - 5.5%
Our flagship beer is a fruity number with a bite of bitterness. Heavily dry hopped to produce a hit of aroma with each sip, a soft carbonation allows this to slip down just a little too easily.
Hops: Mosaic, El Dorado
American Pale Ale - 4.5%
Our very first brew in our Forest Gate arch. Following a year of development, we devised this combination of a simple British grain bill, paired with American style hops.
Hops: Chinook, Cascade, Sorachi Ace
Session IPA - 4.8%
This IPA is made with one thing in mind - to be drunk! It features a clean malt base and a single hop. There's not much more to say – other than it’s most definitely sessionable!
Oatmeal Stout - 4%
Packed with oats and mixed with darker grains we’ve produced a stout that has a hint of coffee whilst also being an easy-drinker.
The Pretty Decent Beer Company’s seasonal range.
More info coming soon.
We grew up on two simple rules – make beer that is sessionable and accessible.
That means no names, just a clear indication of what style you’re drinking, what went into it and where the money goes.
Of course, we spend a huge amount of time nerding out on our recipes and are ecstatic at the chance to be producing these in our own place – so of course come let us bend your ear about what we have planned.
Get in touch
Come by our taproom in Forest Gate where we have a growing range of beer on tap and to take away.
Our regular opening times are:
Monday - Wednesday : CLOSED (brewing)
Thursdays and Fridays : 5-11pm
Saturdays : 2pm-11pm Sundays : 1pm-7pm
Telephone +44(0)7825 381 346
Pretty Decent Beer Co
Arch 338 Sheridan Road
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Partnering with Pump Aid
Our main aim in starting the Pretty Decent Beer Co was to ensure drinking decent beer also had a decent impact. As such, we give 15p of every beer we sell to Pump Aid.
Their small business approach to ending water poverty was something we felt fitted well with a start up brewery in the UK.
Pump Aid is a unique UK registered charity working in Malawi, which is one of the poorest countries in the world. Since 1998 it has brought reliable access to safe water to 1.35m people in sub-Saharan Africa, however, the organisation has come to understand that the traditional aid model for delivering clean water and sanitation is not working properly.
As part of developing a better approach, Pump Aid took the step of commissioning the design in Malawi of a new type of pump that could be built locally, in a simple workshop, from affordable and locally available materials. The charity then embarked on a programme of setting up, training and mentoring small businesses to dig wells and build, maintain and repair pumps and sell their products and services at an affordable price. By linking customers with Village Savings and Loans committees, Pump Aid has enabled them to invest in water points – supplied, built, maintained and repaired over the long term by the entrepreneurs it has trained. Watch Pump Aid’s video to learn more.
Pump Aid was crowned International Development Charity of the Year at the 2017 UK Charity Awards for this ground-breaking work tackling water poverty. After the first year of the project, 25 small businesses had given 21,614 customers sustainable access to safe water at half the per capita cost of the traditional aid model.
Pump Aid’s approach has also enabled local farmers to seize the benefits of affordable irrigation, bringing improved agricultural output and food security; and the charity employs the small businesses to build water points, latrines and kitchen gardens in pre-schools, drastically improving the life chances of the under 5s. There are no subsidies and all funds invested remain in the target communities building resilience and self-reliance through improved health, education, economic empowerment and agricultural productivity.
We're delighted to be a partner of Pump Aid, and every beer you buy helps provide access to water for communities in the developing world. Which feels all in all like a pretty decent thing to do whilst drinking a beer...