Partnering with Pump Aid

Our main aim in starting the Pretty Decent Beer Co was to ensure drinking decent beer also had a decent impact. As such, we give 15p of every beer we sell to Pump Aid.

Their small business approach to ending water poverty was something we felt fitted well with a start up brewery in the UK. 

Pump Aid is a unique UK registered charity working in Malawi, which is one of the poorest countries in the world. Since 1998 it has brought reliable access to safe water to 1.35m people in sub-Saharan Africa, however, the organisation has come to understand that the traditional aid model for delivering clean water and sanitation is not working properly.

As part of developing a better approach, Pump Aid took the step of commissioning the design in Malawi of a new type of pump that could be built locally, in a simple workshop, from affordable and locally available materials. The charity then embarked on a programme of setting up, training and mentoring small businesses to dig wells and build, maintain and repair pumps and sell their products and services at an affordable price. By linking customers with Village Savings and Loans committees, Pump Aid has enabled them to invest in water points – supplied, built, maintained and repaired over the long term by the entrepreneurs it has trained. Watch Pump Aid’s video to learn more.

Pump Aid was crowned International Development Charity of the Year at the 2017 UK Charity Awards for this ground-breaking work tackling water poverty. After the first year of the project, 25 small businesses had given 21,614 customers sustainable access to safe water at half the per capita cost of the traditional aid model.

Pump Aid’s approach has also enabled local farmers to seize the benefits of affordable irrigation, bringing improved agricultural output and food security; and the charity employs the small businesses to build water points, latrines and kitchen gardens in pre-schools, drastically improving the life chances of the under 5s. There are no subsidies and all funds invested remain in the target communities building resilience and self-reliance through improved health, education, economic empowerment and agricultural productivity.

We're delighted to be a partner of Pump Aid, and every beer you buy helps provide access to water for communities in the developing world. Which feels all in all like a pretty decent thing to do whilst drinking a beer...